Reebok shoes outlet began to think critically
The FLA also creates opportunities for local stakeholders to play a role in identifying priority compliance issues, provide capacity building services and assess suppliers’ progress. Reebok shoes outlet’s own monitoring data revealed five major areas where noncompliance with labor standards occurs within the apparel, equipment and footwear industries: absence of freedom of association and collective bargaining; harassment and abuse of workers; excessive hours of work; inaccurate or non-payment of wages; and environment, health and safety issues. The root causes of noncompliance typically emerge from national and international socio-political-economic conditions; factory management; and the buyers themselves.
With these results in mind, reebok shoes outlet began to think critically about some of its own practices at the management level that could be contributing to poor working conditions. Over a period of several months, key departments came together to examine reebok shoes outlet business decisions and practices that could be affecting labor conditions in its supply chains. Soon enough, “Generation III” was born. “Generation III” is named so as it is the third generation of methodology for improving worker conditions in factories. Generation I and II (standards and monitoring, respectively) did not achieve the desired result of system change that reebok shoes outlet and the industry had envisioned.
Monitoring alone did not resolve some of the thorniest workers’ rights issues; it needed to be complemented with an overarching strategy that met workers’ needs and made business sense. Thus the vision behind Generation III is that of “responsible competitiveness,” where reebok shoes outlet’s productivity is enhanced by explicit account of its economic, social and environmental performance. With this strategy of ROI 2 driving policy within reebok shoes outlet, it is apparent that sustainability and workers’ rights are not just a responsibility, but also a source of financial growth for the company.
